Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads ...

Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.

Alphabet (NasdaqGS: GOOGL) is moving Google's Local Services Ads into the Google Ads ecosystem as a pay-per-lead Performance ...

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Google is set to implement significant changes to its Local Services ...

Google is working on fixing a bug with Local Service Ads where it seems Local Service Ads are being unlinked from the associated Google Business Profiles. There are also complaints of instability and ...

Local Services Ads are moving into Performance Max. Get the audit checklist to run before and after your account migrates in ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly ...

Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses. Businesses will soon need a Google Business Profile (GBP) ...