Joseph Marchese has joined creator network Bent Pixels as executive VP of creator strategy and business as the firm revs up ...

With creators like Ms. Rachel and Mark Rober scoring huge numbers on Netflix, YouTube has approached its top stars and ...

Space King board game Kickstarter raised $2.7 million in under 24 hours -- with backers averaging $372 each, spending like ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Not long ago, a brand's brief for a creator campaign looked something like this. Find ...

Patreon is overhauling how creators get discovered, adding short-form Clips, topic-based communities, and a revamped recommendation system designed to give smaller creators more visibility.

RAD Amplify, a RAD Intel portfolio company specializing in predictive marketing intelligence built for the creator economy, ...

OpenAI and HubSpot are spending hundreds of millions on creator businesses. What are they really buying and why might an audience be worth more than the actual media company itself?

Erick Massoto is a Brazilian writer who's always loved film and TV and loves finding connections between them. That's why he supports double features, especially if they are of a modern film paired ...

When Brazilian influencer Camila Coelho started on YouTube in 2011, the creator industry didn’t exist, she says. Originally a makeup artist, she began by posting videos for friends “to learn to do a ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The creator economy is hitting an inflection point heading into 2025: TikTok is in the throes of a ...

Luke Dawe is a London based news writer, musician and drag performer. When not writing for Collider - @lukejdawe on twitter - Luke can be found wearing wigs at @bbxface. With a premise more timely ...

Fujifilm has launched the Lens of Australia platform to connect creators with tourism partners, allowing travel content to be turned into bookable experiences. The initiative aims to shift marketing ...